If this is the summer between your junior and senior years of high school, then now is probably the best time for you to work on your application essays. I understand that you’re not sitting around doing nothing this summer, but with school out you probably have more unstructured time to work on the essays than if you wait until fall. Some of the most miserable high school seniors I’ve ever worked with were students trying to write application essays days before the deadline. You should have a solid draft ready to go by September 15th at the latest. If you need to keep revising and editing, that’s fine. But get yourself to “only an hour left to finish it” as soon as possible.

Most the students I work with end up writing two “big” application essays. They’ll write one for the Common Application, and they’ll write one for their state public university application. There are certainly some public colleges that accept the Common App, but many—especially the larger systems—have their own application. And yes, you can use the same essay for both; prompt #7 on the Common App allows you to share an essay on any prompt, even if it’s an essay you’ve already written. But from my experience, once you factor in the long Common App essay, smaller supplemental prompts, public university application prompts, and prompts for honors programs or scholarships, most write two longer essays and have a stable of smaller responses that get shifted and re-used for various other tasks.

Let’s step back and ask why colleges ask for an essay in the first place. Back when I first left the classroom and started writing and advising about college admissions, I talked with a friend who is also an admission dean. I asked for the inside scoop on essays. What, exactly, do you do with them? Do you run them through programs to determine Lexile levels and readability scores? Do you match them against databases to find cliches and plagiarism? She politely told me I was making things way too complicated. “We read them, that’s what we do with them,” she told me. That’s it.

Admission officers are looking for a few things when they read your essays. They want to make sure that you’re prepared to do college-level writing. That doesn’t mean that you already have to write like a college senior; you’ll probably take a writing course early in your college years. But it means that if you don’t show that you’ve at least mastered high school-level writing and aren’t ready to begin college writing, then that’s a problem for them.

The other thing they’re reading for is to get to know who you are as a person. Transcripts and test scores are pretty impersonal. It’s the recommendation letters and essays that show who you are and who you might become. College is not just an honor society for high school students. Universities don’t exist just to recognize your hard work in high school. They are places where people develop and work together, so colleges want to see who you are as a person, not just your recent accomplishments.

Ok. With that big picture always in mind, how do you actually go about putting together an application essay?

The first thing to know is that you’re playing offense, not defense. Too many students look at the prompts, try to think of a response, and then write something. They take a defensive stance, wondering how they should respond in order to seem worthy to the universities. Instead of thinking of yourself as a passive commodity for the schools to peruse, think of yourself as an interesting person and decide what you want the schools to know about you. The essay is your primary way to show the schools that you’re a person, so make sure you show them what a great person you are.

Don’t start by looking at the prompts! I had a really great literature professor in college who talked to us about the essay questions on her final exam. She said that, ideally, the final exam would simply say “Explain.” Then we’d have two hours to explain what we’d discovered and learned over the semester, and she could assess us from that. However, lots of students would be confused or anxious about such an open-ended test, so she posed several essay questions, each ending with “Explain.”

College admissions essays are similar. What they really want to ask is “So, tell us about yourself.” But that would be too weird for too many applicants, so they ask more specific questions to get you to tell them about yourself.

So instead of beginning with the prompts and taking a defensive stance, begin with yourself. Think about several things:

• What makes you an interesting person?

• What skills and traits do you have that will make you successful at college?

• Other than your grades, what do people praise you for?

• How do you fit into your communities, and what kinds of communities do you want to belong to?

• What are you hoping to get out of college?

• What are you hoping to provide to your college?

• What separates you from your friends at school?

• What gets you intellectually excited? What do you do when you’re excited?

• What’s happened to you in the past three years that has most changed who you are?

• How do you hope to change over the next three years?    

• You’ve matured in the past three years—what evidence or stories have you got to show it?

• What’s the most recent un-assigned book you loved?

• If you could design the perfect college course for yourself, what would it be?

• If you wanted to impress a stranger in under a minute, what would you tell them about yourself?

Spend some serious time thinking about these and similar questions, and think about what kind of a presentation you’d make to an admissions committee about yourself. Once you have that in mind, then go and look at the prompts. Think about which prompts can best highlight the qualities you want to talk about, and then go from there.

Nobody likes a show-off. This is tough to remember when you’re being asked to talk about your accomplishments, but it’s still true. When you’re writing your essays and speaking to people, you want to make it clear that your accomplishments are not traits in themselves, but evidence of your important personal traits.

So it’s not just that you were captain of the basketball team, but that the challenges of being captain of the basketball team taught you a lot about motivating others and yourself. It’s not that you had the highest grade in your math class, but that the rewards of good grades highlight your resilience and ability to meet self-imposed goals. It’s not that it felt great to win the debate trophy, but that your ability to cooperate and collaborate with a partner made you successful at the debate tournament. It’s not that your band went to Regionals, but...you get the idea.

Balance style and content. I often had students ask me which is more important on admissions essays: the writing itself or what the writing talks about. The answer is both. A poorly written essay about something really cool is neither better nor worse than a really polished piece of meaningless fluff. Work on both. A lot.

Most college admissions essay sound alike. This makes sense. There’s a limited range of possibilities—most of the applicants are about the same age, come from the same national cultural background, and are high school seniors. There’s only so much variety you can have. So don’t worry about writing something that’s going to be completely different—worry about making yours stand out in small ways. In a 650-word essay, a single sentence can make a huge difference. So pay attention to each sentence.

Consider the past, present, and future. Whatever personal quality you’re talking about, make sure to include—even in small ways—how you developed this trait in the past, how you’re displaying that trait now at the end of high school, and how you think that trait will be useful in college.

Some things NOT to do:

1. Rehashing what’s already in your transcript. If you only say things in your essay that the admissions committee can already see on your transcript or test scores, you’re missing a big opportunity.

2. The Mission Trip essay. Maybe you went on a mission trip or some other service project, and you learned a lot about people in different circumstances than yourself. Maybe you felt that they affected you more than you affected them. That’s wonderful, but please understand that the admissions counselors have seen this essay a gazillion times and it’s going to be extremely hard to make yours stand out. If you write this essay, make sure you work hard on highlighting your own personal traits and not just the epiphany you had. I’ve also seen many weird essays where the student basically argues that the way of life of those being helped is superior to the writer’s way of life. These essays have sentences along the lines of “they may be poor, but they take care of each other and have true happiness.” This is a great idea if you’re applying to go and live among the people you helped in your service project, but not so much if you’re applying to a expensive college.

3. Unbalanced before & after. Many essays use a “before and after” structure as a way to talk about personal growth or overcoming setbacks. I used to be unmotivated, but now I’m motivated. I used to be a bad student, but now I’m a good student. I used to be selfish, but now I’m involved in helping others. Things like that. If you write this kind of essay, make sure you spend most of your time and words on the positive, not the negative. I’ve seen too many essays that spend about 90% of their words on describing the negative in great detail, and then give a vague “but I got better.” Spend no more than 20% on the negative Before, and most of the essay on the positive After.

4. On any type of essay that is going to multiple schools (like the Common Application), you should not name any individual school or place. If you send an essay to individual schools that includes a school name, make sure you have the right name. Many students send the same writing to multiple schools and simply replace one school name for another. If you do this, make sure you replace them ALL.

5. There’s a common misperception that your essay needs to be some kind of “sob story” that gets tons of sympathy from the readers. That’s not true. This year the Common App even added a prompt about gratitude and positive stories. If what you want to write about involves major challenges or even trauma, that’s not a problem. Work on that essay. But never try to amplify or exaggerate a minor challenge to make it sound traumatic just because you think it will make you look better to an admissions officer. It will actually have the opposite effect.

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